B2B · B2C · IPO marketing, diagnosis first

Eight in ten buyers check LinkedIn before they call you back.

We find out exactly what those buyers see when they look you up, then fix it. No content calendars. No vanity metrics. Just the specific gap between what you've built and what shows up.

"Here's our standard content plan." → here's what's actually broken, and how we'd fix it.

Talk to us →See how we work

Handwritten audit questions in a notebook beside a laptop — Week one: the diagnosis, before any plan

What an audit finds

Real, but not compounding.

A typical company we look at has done the work. It just isn't adding up. Here's a real snapshot from a first audit.

8,562LinkedIn followers

300YouTube subscribers

2023last press mention

real, but not compounding. That's the gap we close.

The method

The brief. The insight. The solution. The impact.

We start with your business problem, not a playbook. Audience, competitors and category come first, and the strategy is tied to numbers your leadership already tracks.

STEP 1

The brief

What's the business actually trying to move: pipeline, a listing, a launch, retention?

STEP 2

The insight

An audit of what buyers, investors or consumers see today, against your competitors.

STEP 3

The solution

Only the channels and formats that close that specific gap. Nothing scoped before the diagnosis.

STEP 4

The impact

Measured on business metrics: qualified leads, subscriptions, conversions, not likes.

Three practices

One discipline, three kinds of audience.

Buying committees, consumers and investors need different things. The diagnosis is the same.

Strategist mapping engagement, events and lead generation on a whiteboard

Focused B2B marketing

Thought leadership, an owned podcast, social amplification and AEO/GEO/SEO, built around a buying committee.

Four levers

Printed social media strategy documents on a desk

Focused B2C marketing

The same discipline for consumer audiences: one sharp insight, then content, media and community around it.

Six services

IPO marketing

Brand and demand narrative around a listing, inside SEBI's rules, from readiness to the first 100 days.

Four phases

Proof, not promises

TCS #ITWiz National Finals

City-level quiz events building to a national final. Content and influencer seeding across Facebook and Twitter, with creatives made for each city.

See all case studies →

+139.5%subscriber growth, year on year

+394.5%engagement growth

+183.8%growth in Twitter mentions

109,020tweets in the event window

Brands we've worked with

36 brands across 8 sectors.

From IT services and insurance to luxury hotels and FMCG, in Mitchelle's years leading CogMat Digital Media. See them by sector →

before we pitch anything…

Tell us what you're trying to fix.

We audit before we propose. The more specific you are about what isn't working, the better the first conversation will be.

Start with a diagnosis →