The plan comes from what we find.
Three practices, one rule: nothing gets scoped before the diagnosis. Pick the audience you need to move.
segment first,channel second
Focused B2B marketing
Thought leadership, an owned podcast, social amplification and AEO/GEO/SEO, built around a buying committee, not a content calendar.
Thought leadership
We turn a founder's credibility into a coordinated LinkedIn presence: a category point of view, build-in-public milestones, product explainers and client proof stories.
Fits whena leader already has real substance, but it's scattered across formats that don't compound.
Social amplification
Paid media that follows what's already working organically, targeted by job title and company rather than demographics.
Fits whenorganic content is working, but its reach is capped by an algorithm, not a lack of substance.
AEO / GEO / SEO
We audit how you show up in AI answers from ChatGPT and Perplexity, and restructure content into answer-first formats alongside classic search work.
Fits whena company has real SEO investment already, but no visibility into how AI search is quietly replacing it.
Owned podcasts
"Every founder needs a podcast" is exactly the templated thinking we avoid. We recommend one only when it reaches a niche you can't reach elsewhere, tells stories too long for a feed, or builds authority faster than writing. Otherwise we'll tell you to skip it.
Why audio, and why it usually fails.
India's listener base has doubled in a year. Most business shows still go quiet, because nobody plans the clips.
How we produce each episode
- Concept and format design
- Studio recording, video and audio together
- Edit and post
- Clip cutdowns: three one-minute reels per episode
- Distribution and publishing
Focused B2C marketing
The same discipline for consumers instead of buying committees: research-led strategy built on one audience insight.
Brand and digital strategy
Positioning, campaign architecture and multi-platform strategy.
Social and content
Always-on content, community management and storytelling adapted to each platform.
Paid and performance media
Facebook, Google Search and Display, measured on CTR and conversion.
Campaign analytics and ROI
Tracking from impression to engagement to conversion.
Influencers and partnerships
Organic reach and engagement that people believe.
Reputation management
Monitoring, and crisis communication when it matters.
the story startsbefore the DRHP
IPO marketing
We build the brand and demand narrative around a listing, inside regulatory limits. We sit between merchant bankers, who handle compliance and pricing, and generic agencies, who don't know SEBI's rules.
The IPO lifecycle
IPO readiness
The most marketing freedom you'll have. This is where the narrative is built.
DRHP to issue open
The compliance-heavy window. Every asset is reviewed against disclosure rules.
Roadshow and subscription
The retail awareness push, within what the offer document allows.
Listing day and first 100 days
Sustained investor relations once the stock is trading.
- SEBI ICDR Regulations, 2018 (amended 2025–26) govern all public-issue disclosure.
- No forward-looking or unverified claims: no projections, comparisons or return claims.
- India's quiet period runs through the ICDR code.
- SEBI's proposed Common Advertisement Code (2026) would bring social posts and influencer content under formal disclosure rules.
Phase 1: five pillars
Corporate narrative and positioning. The "why this company, why now" story that anchors every investor-facing material, built to hold up under an investor's scrutiny, not just a brand reviewer's.
Leadership visibility programme. Structured media presence and thought-leadership placements for the people investors will back.
Digital footprint audit and clean-up. Website, LinkedIn and search results, fixed before investor diligence starts.
Employer and consumer brand campaigns. General corporate and product marketing that sits outside ICDR restrictions.
Pre-IPO IR microsite and content base. The groundwork for compliance-reviewed assets in phases 2 and 3.
Tell us what you're trying to fix.
We audit before we propose. The more specific you are about what isn't working, the better the first conversation will be.